Absolut, Sweden

Absolut is an iconic Swedish vodka with roots dating back to 1879, founded by entrepreneur Lars Olsson Smith. The brand comes from the town of Åhus in southern Sweden and remains one of the world’s best-known premium vodkas. It has been part of the Pernod Ricard group since 2008.

Absolut is known for its clean, smooth flavour profile that works beautifully both for mixing and for simple serves over ice. Its more neutral, “pure” character lets the quality of the base spirit shine and allows other cocktail ingredients to stand out. That’s why it’s a favourite choice in bars as well as at home.

Absolut’s production philosophy is built around the “One Source” principle—most of the journey from raw materials to the finished vodka takes place in and around Åhus. According to the brand, key ingredients (including wheat and water) are sourced from southern Sweden, helping maintain consistent quality in every bottle. This approach is a signature part of Absolut’s heritage and craftsmanship.

Absolut is an excellent base for classics like a Vodka Soda, Espresso Martini, or Cosmopolitan, and it also works in easy mixes with juice or tonic. Alongside the classic Absolut Vodka, the brand offers a wide range of flavoured expressions that expand cocktail and home-drink possibilities. There’s something for everyone—from fans of crisp, clean vodka to those who prefer fruit-forward variations.

Producer:

The Absolut Group, Köpmannagatan 29, 296 31 Åhus, Sweden

privacy@absolut.com

+46 4 428 80 00

www.theabsolutgroup.com